BEING
DISTRIBUTION. ESTABLISHING NEW CONTACTS, NETWORKS, SERVICES, IN ORDER TO GET CLOSER TO OUR CUSTOMER NEEDS.
To guarantee a market presence in over 50 countries, develop stable sales networks to support our products and brands, while ensuring efficient services and high added value commercial offerings in business-to-consumers, as well as in business-to-business transactions.
Miroglio Group keeps on consolidating and extending its distribution networks also by means of investments, projects, and partnerships, which comply with innovative marketing strategies, in order to get even closer to market needs of constantly evolving markets.
Sales network
Miroglio Group is strengthening its own sales networks to meet the more specific needs of international markets. Miroglio Textile sales network is active in 50 countries with over 6,000 customers.
Miroglio Fashion develops a strategically differentiated offering for the Trade (multi-brand) and Retail (single-brand), as well as for mixed distribution formats. Miroglio Fashion network is made up of 1,400 single-brand outlets, including over 750 in Italy and over 400 in France, Spain, Russia, and Eastern Europe, as well as more than 90 factory outlets, of which 60 in Italy.
Further, the various fashion brands are distributed by over 8,500 multi-brand customers and in all major department stores (Rinascente, El Corte Ingles, Galeries Lafayette, Printemps, Harrods, Karstadt, NK, KADEWE).
Distribution chain
From B2B to consumers.
Miroglio Group runs an international distribution and sales chain with different marketing levels.
From the creation of the corporate image, communication, and the outlet network for consumer brands, to customized contacts with different business targets in the textile and in the transfer paper business. The big world of companies, manufacturers, and retailers that use yarns and textiles in very different market areas.
Miroglio Group - starting from Italy which is its traditional reference market - has developed its distribution network in different network abroad, with a strong presence in retail as well as in multi-brand channels.
Through brands like Elegant Prosper, Motivi, and Elena Mirò, the Group is also present in China with over 450 single-brand outlets, as well as in the department stores in Shanghai Bailianshimao Plaza, Shanghai Jiuguang Dept. Stores, and Beijing Sogo Shopping Center.
In Turkey, the Ayaydin brand is present in 100 brand outlets and in Boyner and Attika department stores.
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